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Alpine Chic: The Evolution of Ski Fashion

January 12, 2023

Skiing has been a popular winter activity for decades, and the fashion associated with it has evolved over time. From the stylish and luxurious designs of the 1920s to the chic looks of the 1940s, skiing fashion has come a long way. In the 1960s, Vogue magazine featured ski wear in its pages, making it a fashionable style for women all over the world. Nowadays, ski fashions have become more modern and sophisticated than ever before, making them perfect for any winter adventure.

The 1920s and 1930s

Ski fashion in the 1920s and 1930s was all about making a statement. With more people taking to the slopes, stylish ski clothing became popular among high society socialites and those frequenting ski resorts. Popular fashion magazines began to feature ski fashions, showcasing the latest trends in chalet-style clothing. From luxurious fur coats to chic sweaters, the 1920s and 1930s saw a surge in ski fashion that continues to influence modern looks today.

Stylish women of the 1930s take to the slopes

The 1940s and 1950s

Synthetic materials began to replace previously 100% wool outfits. As a result, pants got tighter and shirts got looser for more mobility. In the 50s the first “stretch pants” were invented. They were very similar to leggings but were made out of a thicker material.

Very vogue ski styles of the 1940s

The 1960s and 1970s

The 60s was a very pivotal decade with the introduction of double lens goggles to prevent fogging and plastic ski boots to replace leather ones. Puffer jackets and brightly patterned sweaters paired with stretch pants were the most common looks seen on mountains. Elegant and expensive furs also made a comeback. Beanies and headbands were worn to keep heads warm. The style was still elegant but gaining functionality. The 1970s brought bright colors, fitted jackets, and matching pants. Neon colors grew in popularity as synthetic ski clothes were all the rage now. Fleece was introduced for the first time allowing for more effective layering.

On the left is Brigitte Bardot looking chic in 1960s ski style, while on the right are Lucille Ball and Vivian Vance as Lucy and Ethel in a ski episode of the 1950s television show, I Love Lucy

The 1980s and 1990s

The 80s was the decade of neon onesies and spandex. Lightweight but warm materials were used replacing bulky layers. It was the beginning of technology now known as gore-tex – a lightweight, waterproof material that maintains warmth. Neon jackets could be seen paired with a nice pair of Levis jeans and some gaiters. Onesies and bibs were still all the rage. Neon colors were as bright into the 90s. Lightweight waterproof materials were continually being advanced upon.

Harnessing 80s style on the slopes

The 2000s

Baggier styles were all the rage. Loose-fitting outer layers paired with synthetic fleeces resembled a consummate snowboarder style. Neon colors began to fade, replaced by more sedate, neutral hues.

Ski styles of the 2000s


Real fur made a resounding comeback in 2010. Puffer coats were all the rage and came in all colors – even metallic shades. People wanted to make a statement on the slopes and the fashion showed it.

Metallic colors were the rage in ski fashion in 2010

The Present Day

Today’s ski fashions are a happy mix of the past. Bibs and onesies are on the rise again. Two-piece kits made up of bibs and matching color scheme jackets are also popular. Baggy gear is still more popular than fitted equipment since it allows for more mobility and tons of layering.

Current ski fashions are a mix of past and present styling

Chic Ski Fashions Meld with Chalet Marmotte

When you are wearing the very finest fashions on the slopes, you should be staying in a home with the same style and no there is no residence that bodes better than Chalet Marmotte in Verbier, Switzerland. Within 100 yards of the famed Le Rouge ski slopes, this home offers coveted access to adrenaline-pumping recreation. Exquisite common spaces exhibit a sumptuous combination of ski lodge romance and high-fashion cosmopolitan flare. With more than 16,000 square feet of prime living space, you may enlist a sleek home elevator to get to nine fabulous bedrooms. This opulent chalet – which accommodates up to 18 guests – features luxurious amenities, including an indoor swimming pool, 3D cinema, bar, ski room, sauna, massage room, hammam, gym and a bowling alley. Each area has been meticulously designed and crafted, creating a refined refuge.

The extraordinary indoor pool at Chalet Marmotte

When you are heading to a luxury ski vacation in one of the world’s top destinations like Verbier, you will want to look your best as well as stay in the most prestigious accommodations. You can be assured LVH will provide you with the most elite home-away-from-home during your ski vacation and we will also create a custom itinerary for you with other experiences making your trip an exceptional one. We invite you to contact an LVH client relations team member to get the wheels in motion for your skiing adventure where the magical memories you create will stay with you forever!

#Alpine Fashion #Ski Fashion #Ski Fashion Evolution #Luxury Ski Fashion #Luxury Ski Destinations #The Best Ski Destinations 2023

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